Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.

Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.

Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.

At North Star Multimedia, we are experienced in the integration of marketing psychologies, tracking results and having fun along the way.

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Do you have a well established BRAND?

The objectives that a good brand will achieve include:

  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundation piece in your marketing communication and one you do not want to be without.

Our experience with small to mid-sized companies is success is based on a clearly defined Mission Statement. This can become an Achilles heel for the majority of small to mid-sized businesses. At the end of the day, the customer wants to know they are getting the best value. To do that, the client must be very clear on what they are offering and what they can commit to.

This, then, parlays into every marketing campaign from here on out. We will help you lay this critical foundation so that your future investments of time and resources are productive.

Business to business….it works…

full circle of services offeredThe unique value we try to bring our customers is as a relatively small creative agency, we bring the efficient ability to integrate your entire branding and manage your marketing/advertising output to print, web, social media, television and radio.

We see far too often that smaller companies have one person doing their business card design, another producing their website, and other handling their television and radio. We can provide all of these services under one umbrella. This translates to consistent branding which translates to your customers being very clear on what your services are in this muddled marketing-sphere.

CALL US TODAY! (702) 359-5054

Did you realize that many large companies like the local casinos hire a dedicated social media person for $75K annually? Just because you have a company Facebook page does not mean that all of a sudden your phone is going to ring. There is methodology and a strategic workflow.

Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers your company can gain, is how many it can actually keep.

As of May 2013, 72 percent of online adults were using social networking sites, according to Pew Research Center. In addition, MBA Online reports that 8 in 10 social media users in the U.S. would rather connect with companies via social media than via corporate websites. And, social media campaigns have been shown to be more effective in generating quality leads. Harvard Business Review offers up an excellent report that can be read HERE:

Several of our customers hire our services on a monthly retainer to drive their social media portals for them to minimize their overhead by hiring someone.

Call us today! (702) 359-5054

Color conveys meanings in two primary ways – natural associations and psychological symbolism. No, it’s not mind control.

The truth of the matter is that people are comfortable when colors remind them of similar things. For example, a soft shade of blue triggers associations with the sky and a psychological sense of calm.

1. Research conducted at the Seoul International Color Expo 2004 documented the following relationships between color and marketing: 92.6 percent said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent. When asked to approximate the importance of color when buying products, 84.7 percent of the total respondents think that color accounts for more than half among the various factors important for choosing products.

2. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.

3. Research by the Henley Centre suggests 73% of purchasing decisions are now made in-store. Consequently, catching the shopper’s eye and conveying information effectively are critical to successful sales.

Successful design requires an awareness of how and why colors communicate meaning. The source of these meanings can be quite conspicuous, such as those found in nature — red is the color of blazing fire and blood, blue the color of cooling waters and the sky.

When developing a brand, it is crucial to maintain the integrity of the prescribed swatch group for all areas of your company branding. From print, to web, to banners to letterhead. Imagine in the logos above if FedEx changed their swatch colors to brown and gold?

That could actually translate to the death of the company. Similar to bad design incorporating too many fonts; not prescribing your company’s color swatch group could have equally disastrous results. Call us today for a professional consultation.

If a picture is worth a thousand words, a picture with natural colors may be worth a million, memory-wise. Psychologists have eyetest2documented that “living color” does more than appeal to the senses. It also boosts memory for scenes in the natural world. By hanging an extra “tag” of data on visual scenes, color helps us to process and store images more efficiently than colorless (black and white) scenes, and as a result to remember them better, too.

Therefore, it is important for the stimuli available in the environment to have the potential to activate the attention and to be involved in control processes or deeper level of processing in order for the stimuli to be better remembered. Previous studies have shown evidences that color is one of the variables that has those potential. Colours can influence the level of attention and also give rise to emotional arousal which contributes to control processes that will later enhance memory performance.

What does this mean in a marketing context? It means with the colors in your brand can either hurt or help your marketing. Hire a professional to help you decide.

Many business owners / leaders feel that their marketing efforts are OK, but they know that they could be better – they just don’t how how. If you’re in the same boat, it may be time to examine your marketing setup and look at new options. There are three routes you can take – OPTION 1: Continue to do it yourself, OPTION 2: Hire a marketing specialist or OPTION 3: Outsource some or all of the tactics to a marketing agency.

Your budget, as well as your specific business and marketing goals, are likely the most important factors affecting your decision. Each option has pros and cons and so, to help you down this path of discovery, we’ve created quick guide to help you compare your options. Call us today to discuss your options! (702) 359-5054.


The DIY approach is prevalent in younger companies and/or companies with a very limited marketing budget. Usually there is a “someone has to do it” mentality, and that someone is often the business owner, an IT person or a sales representative or the receptionist. If your business plan and goals are to exceed $1mill annually, this will be the “cancer” to productivity. And, from a marketing standpoint it becomes too obvious to your customers.


Hiring a dedicated marketing manager or an internal web developer is a popular option. Budget-wise, you will need to spend $50k to $120k (or more) in salary. Many times, a mid-sized company ($10-30mill) will hire an MBA from outside their industry and the hired person will bring great theory to the table but usually poor implementation. Then, it is about just saying the right things to the Executive Management to keep their lucrative salary.


A marketing agency can provide you with services that cover all stages of your marketing cycle including research, branding, marketing plan development, and design/production services to create professional marketing collateral. Their involvement in your business can range from the occasional single project to the full management of your marketing efforts. Due to this range of services, costs will vary.