North Star Multimedia opened their doors in 2000 in Alaska with commercial photography as the primary service as a smaller creative agency based in Alaska. It just so happens that period in time is when the commercial photography industry got turned on their heads migrating from traditional film (6×6 medium format and 35SLR) to digital.
Part of our initial investment in camera equipment was the Nikon D1 whereas the camera body itself cost $5500 which was relatively affordable compared to Hasselblad cameras with a $100K digital back. According to Pew Research, in 2016, 77% of Americans now own a smartphone. Which means for the most part, a significant percentage of those 200 million Americans now consider themselves a photographer. It is much more difficult to have a small business owner see the difference and value of still hiring a commercial photographer.
What sets your business apart from your competitors is your great products, your staff and the quality and consistency of your product and staff photos should match that excellence! A sizeable part of marketing your small business is through networking and having a strong online presence, and professional staff headshots will be sure to leave a lasting impression. If you have a $10million company, do you want the 1st impression to be a $10 headshot taken from a smartphone?
As we have expanded our services, we offer a full range of services that include a fairly substantial quiver of camera equipment and the skills to know how to use them. We are dabbling into learning drone photography as it definitely has it’s place amongst commercial photography projects. Call us today for a quotation or guidance on how to put together your first professional photoshoot.
PRODUCT/STOCK
Professional product/stock photography can either make or break your website or print marketing campaign. Product photography is used by virtually all of our commercial industrial clients. Many retail customers also require product photography services. Product photography can be used in print design marketing efforts and is an important type the quality of imaging that you use on your business website.
We are a visual culture. Images capture the imagination and help us understand context without needing to read the fine print. In this age of high mobile-device engagement, having good marketing photos is more important than ever before. Recent statistics around imagery and audience engagement: i.e. articles with relevant images average 94% more total views than article without images.
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VISUAL CREATIVE DIRECTOR
Our commercial photography is often part of a greater production process for a print design or web design project. Browse our sample gallery to get ideas for your own project. We have ample experience to guide you through the photography process, including brainstorming, planning, logistics, site/location research, and art direction.
We can spearhead all entire branding strategy, which requires us to oversee everything being presented to the marketing campaign. Ultimately, that’s what a creative director handles: ensuring that the chosen strategy and art design supports the client’s needs.
POST-PROCESSING
This is a vital step between the initial photo shoot and your image’s intended use. We don’t cut corners on design software and talent—so your images will be well-exposed, color balanced, sharp, and they’ll be infused with the creativity and art direction of our staff. Our commercial photography will be delivered looking its best in the format you require, or we can guide you through the production of the printed piece or website your photos were intended for.
In fact, when hired for a specific project, we might shoot multiple variations of a single shot understanding vertical/horizontal placement, website delivery (RGB versus CMYK), and offer meta-tagging services to ensure you final images are indexed by the appropriate search engines.
CUSTOM PHOTOGRAPHY ADVENTURE TOURS
Over the years we have discovered the best places to grab that once-in-a-lifetime photo. We know where the shot is best at sunrise and sunset. Sure, you probably have a selfie stick…but, if you are in Las Vegas and Southern Nevada for a convention or vacation, we offer customized adventure trips and act as your professional photographer to capture all the perfect photos in high resolution.
We have been shooting professional stock and commercial photography since 2000 and we are also an active Getty Images stock photographer. After capturing your fantastic adventure, we can provide you digital files, create a fun website, design a coffee book and so much more.
Prices start at $750 a day. Call or email us for more information! (702) 359-5054