North Star Multimedia opened their doors in 2000 in Alaska with commercial photography as the primary service as a smaller creative agency based in Alaska. It just so happens that period in time is when the commercial photography industry got turned on their heads migrating from traditional film (6×6 medium format and 35SLR) to digital.
Part of our initial investment in camera equipment was the Nikon D1 whereas the camera body itself cost $5500 which was relatively affordable compared to Hasselblad cameras with a $100K digital back. According to Pew Research, in 2016, 77% of Americans now own a smartphone. Which means for the most part, a significant percentage of those 200 million Americans now consider themselves a photographer. It is much more difficult to have a small business owner see the difference and value of still hiring a commercial photographer.
What sets your business apart from your competitors is your great products, your staff and the quality and consistency of your product and staff photos should match that excellence! A sizeable part of marketing your small business is through networking and having a strong online presence, and professional staff headshots will be sure to leave a lasting impression. If you have a $10million company, do you want the 1st impression to be a $10 headshot taken from a smartphone?
As we have expanded our services, we offer a full range of services that include a fairly substantial quiver of camera equipment and the skills to know how to use them. We are dabbling into learning drone photography as it definitely has it’s place amongst commercial photography projects. Call us today for a quotation or guidance on how to put together your first professional photoshoot.