North Star Multimedia opened their doors in 2000 in Alaska with commercial photography as the primary service as a smaller creative agency based in Alaska. It just so happens that period in time is when the commercial photography industry got turned on their heads migrating from traditional film (6×6 medium format and 35SLR) to digital.
Part of our initial investment in 2000 our camera equipment was the Nikon D1 whereas the camera body itself cost $5500 which was relatively affordable compared to Hasselblad cameras with a $100K digital back. According to Pew Research, in 2016, 77% of Americans now own a smartphone. Which means for the most part, a significant percentage of those 200 million Americans now consider themselves a photographer. It is much more difficult to have a small business owner see the difference and value of still hiring a commercial photographer. Nowadays, the tools of choice are the Sony mirrorless platform shooting full-frame.
What sets your business apart from your competitors is your great products, your staff and the quality and consistency of your product and staff photos should match that excellence! A sizeable part of marketing your small business is through networking and having a strong online presence, and professional staff headshots will be sure to leave a lasting impression. If you have a $10million company, do you want the 1st impression to be a $10 headshot taken from a smartphone?
As we have expanded our services, we offer a full range of services that include a fairly substantial quiver of camera equipment and the skills to know how to use them. We primarily shoot Sony full-frame and have the ability to generate over 400mb files for large format output. Contact us today for a quotation or guidance on how to put together your first professional photoshoot.