confused small business ownerMany business owners / leaders feel that their marketing efforts are OK, but they know that they could be better – they just don’t how how. If you’re in the same boat, it may be time to examine your marketing setup and look at new options. There are three routes you can take – OPTION 1: Continue to do it yourself, OPTION 2: Hire a marketing specialist or OPTION 3: Outsource some or all of the tactics to a marketing agency.

Your budget, as well as your specific business and marketing goals, are likely the most important factors affecting your decision. Each option has pros and cons and so, to help you down this path of discovery, we’ve created quick guide to help you compare your options.

Call us today to discuss your options! (702) 359-5054.



Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.

Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.

Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.

At North Star Multimedia, we are experienced in the integration of marketing psychologies, tracking results and having fun along the way.


The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.Do you have a well established BRAND?

The objectives that a good brand will achieve include:

  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundation piece in your marketing communication and one you do not want to be without.

Our experience with small to mid-sized companies is success is based on a clearly defined Mission Statement. This can become an Achilles heel for the majority of small to mid-sized businesses. At the end of the day, the customer wants to know they are getting the best value. To do that, the client must be very clear on what they are offering and what they can commit to.

This, then, parlays into every marketing campaign from here on out. We will help you lay this critical foundation so that your future investments of time and resources are productive.

Business to business….it works…


The unique value we try to bring our customers is as a relatively small creative agency, we bring the efficient ability to integrate your entire branding and manage your marketing/advertising output to print, web, social media, television and radio.

We see far too often that smaller companies have one person doing their business card design, another producing their website, and other handling their television and radio. We can provide all of these services under one umbrella. This translates to consistent branding which translates to your customers being very clear on what your services are in this muddled marketing-sphere.

CALL US TODAY! (702) 359-5054


How is your social media being managed for your company? Did you realize that many large companies like the local casinos hire a dedicated social media person for $75K annually? Just because you have a company Facebook page does not mean that all of a sudden your phone is going to ring. There is methodology and a strategic workflow.

Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers your company can gain, is how many it can actually keep.

As of May 2013, 72 percent of online adults were using social networking sites, according to Pew Research Center. In addition, MBA Online reports that 8 in 10 social media users in the U.S. would rather connect with companies via social media than via corporate websites. And, social media campaigns have been shown to be more effective in generating quality leads. Harvard Business Review offers up an excellent report that can be read HERE:

Several of our customers hire our services on a monthly retainer to drive their social media portals for them to minimize their overhead by hiring someone. Call us today!