Networking with great companies! It comes as no surprise to us at North Star Multimedia,  that as we are committed to providing high quality multimedia marketing products and services, we end up doing business with other companies that have equal passion for their products and services. B-2-B or business-to-business networking can be accomplished by more than just word-of-mouth.  Extra efforts return higher dividends.  Have you tried making professional introductions of your customers to other customers? Have you scheduled “virtual” coffee meetings?  Are you attending at least one trade show or conference related to your industry annually?

Did you realize the B2B (business-to-business) transactions are much higher that B2C (business-to-consumer) and B2G (business-to-government)? Look around and pay attention to your customers. Learn their story and share it with your customers.

Make it a point to like the social media links to your customers as well. It is brutally competitive out there and you do your customers a favor by promoting other like-minded businesses.