The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.Do you have a well established BRAND?
The objectives that a good brand will achieve include:
- Delivers the message clearly
- Confirms your credibility
- Connects your target prospects emotionally
- Motivates the buyer
- Concretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundation piece in your marketing communication and one you do not want to be without.
Our experience with small to mid-sized companies is success is based on a clearly defined Mission Statement. This can become an Achilles heel for the majority of small to mid-sized businesses. At the end of the day, the customer wants to know they are getting the best value. To do that, the client must be very clear on what they are offering and what they can commit to.
This, then, parlays into every marketing campaign from here on out. We will help you lay this critical foundation so that your future investments of time and resources are productive.
Business to business….it works…