North Star Multimedia offers specialty workshops with a marketing overtone because we constantly hear in social situations and read on social media about the dilemma of taking an idea and translating into a fundamentally sound business plan. Marketing as an umbrella will be key into meeting those benchmarks of building your foundation. We feel these specialty workshops can help your business tremendously.

According to a report by the SBA, the survival rate for new businesses is not very encouraging. About half of all new establishments survive five years or more and about one-third survive 10 years or more. As one would expect, the probability of survival increases with a firm’s age. Survival rates have changed little over time. Our experience along with other articles available on the internet typically indicate that 8 out of 10 businesses will not survive 24 months.

Ok, you have a great idea, you have funding, you have a business plan…And, all of that you came up with yourself. This is your baby. The hardest next step is to reach out and get professional guidance on how to implement the basics of marketing to ensure you establish your brand that falls inline with your Mission Statement. Oh, you don’t have a Mission Statement? Go back to START because most failed businesses will show they never had a Mission Statement.

We offer four of the following specialty workshops based on the repetitive failures we see made by small business, non-profits, regional government agencies and free-lancers. We offer a no-charge presentation that will very much help you get going in the right direction and we also offer branded half-day, full-day and multi-day seminars. Please contact us for more information.


Proven schematic to basic marketing principles frequently overlooked. Discuss Mission Statement, core competency, marketing budgets, web development, social media and networking. In this specialty workshop you will discover that if you are not budgeting at least 5%-10% of your annual sales towards marketing, you are being corporately irresponsible and your business future is bleak. Your business card will be reviewed! Business cards are typically the #1 failure in marketing.

TARGET AUDIENCE: Entrepreneurs, Office Managers and Executive Directors.


Topics covered to include domain name marketing strategies, understanding web hosting, CMS, benefits of WordPress, SEO and social media integration. Understanding the fickle attention span of your internet audience. You have approximately 5-7 seconds – use it wisely! Landing page strategies and making sure content is perceived as dynamic. Consistency is the key. Did you know that 87 percent of SMBs say that social media has helped their business, and that 74 percent of marketers saw an increase in website traffic after investing just 6 hours per week in social networking?

TARGET AUDIENCE: Entrepreneurs, Office Managers, Executive Directors and Non-Profits


Promotional product consultants develop solutions to marketing challenges through the innovative use of promotional products and are a resource to corporate buyers, marketing professionals and others wanting to increase brand awareness, tradeshow traffic, employee retention and more. There are more than 20,000 consultant firms in the industry. In this specialty workshop we try to wean you off random shopping on the internet and stay within your budget and still maintain your brand.

TARGET AUDIENCE: Entrepreneurs, Office Managers, Executive Directors, Non-profits, Tradeshows


Nowadays with the proliferation of smartphones, it seems EVERYONE has turned into a photographer. As of the end of 2015, there were over 400 million active users on Instagram. We are a registered stock imaging photographer for Getty Images and we can offer ten tips to improve your day-to-day photography skills. This specialty workshop is geared towards real estate professionals and other business owners that integrate photography into their respective websites.

TARGET AUDIENCE: Entrepreneurs, Office Managers, Executive Directors and Real Estate professionals.